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STAKEHOLDER MATRIX TEMPLATE

ORGANISATION NAME:
BROAD ISSUE/CONCERN: 

STAKEHOLDER 	STAKE IN THE ISSUE 	HOW CAN THEY HELP THE PROJECT BE SUCCESSFUL	HOW SHOULD THEY BE ENGAGED	
Name & brief description	What is of interest to them, what do they want to see happen, how are they affected, how motivated are they etc.?	What skills, attributes do they have to bring to the project?	What level of engagement do you need to consider (stakeholder map- see overleaf), and what processes of engagement would suit? Are there conflicts amongst some stakeholders?	

				

				

				

				

				

				

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STAKEHOLDER MAP

A stakeholder map allows you to plot stakeholders based on their ‘power & interest’ and this can help you prioritise your level of engagement with them.  Interest relates to the stakeholder’s level of interest in the issue.  Power refers to their ability to facilitate or prevent change from happening.
Stakeholders with a high level of power and interest in your project, or the issue of concern, need to be managed closely. This could involve them being part of a reference group or steering committee.
Other stakeholders may need to be kept satisfied, such as through regular project updates, and the ability to respond to their issues/concerns as they arise.
Stakeholders with little power or interest do not require much time/effort to be spent on them.

      KEEP SATISFIED 	
 
KEEP SATISFIED	

MANAGE CLOSELY	

P
OW
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M
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      KEEP SATISFIED 	

KEEP SATISFIED	

KEEP SATISFIED	

L
ow

INTEREST

   MINIMUM EFFORT	

INTEREST

KEEP INFORMED	

KEEP INFORMED 
INTEREST

High

Med

Low

INTEREST IN THE ISSUE